EOS’s Rise to Success

EOS, which stands for Evolution of Smooth, has become much more popular in the past few years. The company has been around for about seven years and has been featured in a number of fashion magazines like Cosmo and Allure. Until now, the founders of EOS haven’t been open about their business and marketing strategies. In an interview with Fast Company, EOS executives shared how they created a company that is worth $250 million. According to research firm Kline, EOS has become the second best selling lip balm in the United States after Burt’s Bees. This means that EOS (https://evolutionofsmooth.ca/) is now more successful than Blistex and Chapstick, and these companies have been around for much longer.

Kline Research also shares that EOS has been at the forefront of growth in the oral care market as Well. Currently, EOS is selling more than 1 million units each week. The future of the company also looks promising. The global lip care market is set to increase steadily to $2 billion by the year 2020, since more consumers are answering customer’s demands for organic products, which is where EOS shines. See, http://www.ebay.com/bhp/eos-lip-balm.

Sanjiv Mehra, EOS cofounder, says that he feels it’s important to share more information about the methods of success EOS has used to thrive. Mehra also shares on Facebook that EOS has been focused on creating an distributing products. However, now that EOS has grown substantially, being more open about the company’s business practices could help to boost EOS lip balm’s reputation even more.

Categories: Brand Marketing